3% for Trees: Turning Every Purchase Into a Living Legacy
At Earth Heir, we believe that business should be a force for good.
Every product we create carries a story of craftsmanship, community, and conscious consumption. But our responsibility does not end when a product reaches a customer. We believe that every purchase should create a lasting positive impact on the world around us.
That belief gave rise to 3% for Trees — an initiative that channels a portion of our revenue directly into restoring and protecting Malaysia's natural heritage.
What is 3% for Trees?
Through our 3% for Trees programme, selected Earth Heir product collections contribute 3% of revenue towards the planting and conservation of endangered tree species in Malaysia.
Rather than treating sustainability as a marketing exercise, we have embedded environmental restoration directly into our business model. Every purchase from participating product ranges contributes towards tangible conservation efforts that help protect biodiversity and strengthen local ecosystems.
The programme is implemented in partnership with Animal Projects & Environmental Education Sdn. Bhd. (APE Malaysia), a respected conservation organisation dedicated to protecting Malaysia's endangered flora and restoring critical habitats.
Together, we are helping ensure that future generations inherit forests that are richer, healthier, and more resilient.
Why Endangered Trees Matter
Malaysia is recognised as one of the world's most biodiverse countries. Our rainforests are home to thousands of unique plant and animal species found nowhere else on Earth.
Yet many native tree species face increasing threats from habitat loss, land conversion, climate change, and unsustainable development. When endangered tree species disappear, entire ecosystems can be affected. Wildlife loses habitat, watersheds become less resilient, and biodiversity declines.
Protecting these trees is about more than preserving nature. It is about safeguarding the ecological systems that support clean water, climate stability, soil health, and the wellbeing of future generations. By planting endangered native species, we are investing in forests that are not only beautiful but ecologically meaningful.
More Than 4,500 Trees Planted and Growing
Since the launch of the programme, Earth Heir's contributions have helped support the planting of **more than 4,500 trees** across conservation projects in Malaysia. While the number itself is encouraging, what matters most is what these trees represent.
Each tree contributes to:
- Restoring degraded ecosystems
- Supporting native wildlife habitats
- Preserving endangered plant species
- Increasing carbon sequestration
- Building healthier and more resilient forests
Every tree planted is a small but meaningful step towards environmental regeneration. Collectively, thousands of these actions create lasting impact.
Sustainability Beyond Products
At Earth Heir, sustainability is not limited to materials, packaging, or production processes. True sustainability means considering the complete impact of a business — social, environmental, and economic. This is why our work extends beyond creating responsibly made products. Through initiatives such as 3% for Trees, we actively invest in environmental restoration while continuing to support artisan communities, social enterprises, and impact-driven producers throughout our ecosystem.
Our customers are not simply purchasing gifts, homeware, journals, or handcrafted products. They are participating in a larger movement that demonstrates how everyday purchasing decisions can contribute to meaningful change.
A Purchase With Purpose
Consumers today increasingly want to know where their money goes and what values the brands they support stand for. The 3% for Trees programme reflects Earth Heir's commitment to transparency, accountability, and long-term impact.
When you choose products that participate in this initiative, you are helping fund the restoration of endangered tree species and supporting the protection of Malaysia's natural heritage. Your purchase becomes part of something bigger than a transaction.
It becomes part of a living legacy.
Growing a Better Future Together
Environmental challenges cannot be solved by governments, conservation organisations, or businesses alone. Meaningful change happens when communities, organisations, and consumers work together towards a shared vision.
The success of 3% for Trees is made possible by every customer who chooses to support products that give back to the environment. Every contribution, no matter how small, helps create healthier forests and a more sustainable future.
More than 4,500 trees planted is an important milestone.
But for us, it is only the beginning. Together, we can continue restoring endangered species, strengthening ecosystems, and proving that commerce can be a powerful tool for environmental stewardship.
Because every tree planted today is an investment in the world we leave behind tomorrow.
Look out for the 3% for Trees logo on our participating products.