Founder & Chief Innovation Officer
Sasi founded Earth Heir in 2013 as a social business focusing on luxury craftsmanship and showcasing the skills and traditions of craftspeople. She has a background in investment banking, private equity, non profit/development agencies, consulting, sustainable development, corporate responsibility, and micro-finance, whilst having lived in eight countries over four continents.
She is absolutely passionate about issues pertaining to sustainability, nature and traveling. Sasi speaks English, Malay, Tamil and basic Swedish. She is an alumnus of the Wharton School, University of Pennsylvania and Cambridge University.
Chief Executive Officer
Xiao Cheng is passionate about poverty alleviation and has gained unique insight into community work from training and on-the-ground volunteering in China and the UK. In recognition of her outstanding abilities, Xiao Cheng was awarded the VG Highly Commended Global Graduate prize, having graduated with First Class Honours as a Star Scholar from Nottingham University Business School.
She has also been invited to mentor on the ASEAN Social Enterprise Bootcamp, co-organised by by Malaysia Global Innovation and Creativity Centre (MaGIC) and The Hub Singapore. Before starting at Earth Heir, Xiao Cheng was Head of HR and Finance at ParkEasy, a Malaysian tech start-up.
Graphic Designer & General Admin
Azreen is the youngest member in the team, she is a recent graduate having completed a degree in Computer Science major in Multimedia Computing. She did her internship at RTV Kelantan as a junior editor which equipped her in video editing, writing and studying news scripts. During her time at university, she eagerly studied the intricacy of the programming language as she enjoys creating and building things from scratch and problem solving.
Azreen chose to start her first job at Earth Heir because of her interest and passion in multimedia and graphics and the various opportunities given to her at her role. During her free time, Azreen indulges in K-pop music and cooking.
Our story began with a desire to reduce the exploitation of craftspeople and help them benefit from the work of their hands. We partner with master craftspeople to create timeless, contemporary pieces whilst preserving the heritage and tradition of their forebears.
Intent on empowering craftspeople to achieve sustainable livelihoods, we advocate fair trade principles and ethical partnerships. This is Earth Heir® - luxury, style, design and fashion forged in an ethical manner.
Fair Trade fights for equality. We fight for women’s rights. We fight for gender justice.
In business, we are leading the way. People across our movement #ChooseToChallenge barriers and injustice. Join us on 8 March 2021.