Meet Our Team

The heart and soul behind earth heir


Sasibai Kimis

Founder & Chief Innovation Officer

Sasi founded Earth Heir in 2013 as a social business focusing on luxury craftsmanship and showcasing the skills and traditions of craftspeople. She has a background in investment banking, private equity, non profit/development agencies, consulting, sustainable development, corporate responsibility, and micro-finance, whilst having lived in eight countries over four continents. 

She is absolutely passionate about issues pertaining to sustainability, nature and traveling. Sasi speaks English, Malay, Tamil and basic Swedish. She is an alumnus of the Wharton School, University of Pennsylvania and Cambridge University.

Xiao Cheng Wong

Chief Executive Officer

Xiao Cheng is passionate about poverty alleviation and has gained unique insight into community work from training and on-the-ground volunteering in China and the UK. In recognition of her outstanding abilities, Xiao Cheng was awarded the VG Highly Commended Global Graduate prize, having graduated with First Class Honours as a Star Scholar from Nottingham University Business School.

She has also been invited to mentor on the ASEAN Social Enterprise Bootcamp, co-organised by by Malaysia Global Innovation and Creativity Centre (MaGIC) and The Hub Singapore. Before starting at Earth Heir, Xiao Cheng was Head of HR and Finance at ParkEasy, a Malaysian tech start-up.

Wan Azreen

Graphic Designer & General Admin

Azreen is the youngest member in the team, she is a recent graduate having completed a degree in Computer Science major in Multimedia Computing. She did her internship at RTV Kelantan as a junior editor which equipped her in video editing, writing and studying news scripts. During her time at university, she eagerly studied the intricacy of the programming language as she enjoys creating and building things from scratch and problem solving. 

Azreen chose to start her first job at Earth Heir because of her interest and passion in multimedia and graphics and the various opportunities given to her at her role. During her free time, Azreen indulges in K-pop music and cooking.


We Are All About People


Our story began with a desire to reduce the exploitation of craftspeople and help them benefit from the work of their hands. We partner with master craftspeople to create timeless, contemporary pieces whilst preserving the heritage and tradition of their forebears.

Intent on empowering craftspeople to achieve sustainable livelihoods, we advocate fair trade principles and ethical partnerships. This is Earth Heir® - luxury, style, design and fashion forged in an ethical manner.

Get To Know Our Story


3 Lessons We Learned From Launching Our Studio A Year Ago
3 Lessons We Learned From Launching Our Studio A Year Ago

March 23, 2021

We launched Earth Heir’s studio as a fair trade heritage boutique, just over a year ago. But after all the hard work, no one knew what was ahead when Malaysia went into lockdown on March 18, 2020. A year later I reflect on some of the lessons we have learned.

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Women of Fair Trade #ChooseToChallenge inequality this #IWD2021
Women of Fair Trade #ChooseToChallenge inequality this #IWD2021

March 01, 2021

Fair Trade fights for equality. We fight for women’s rights. We fight for gender justice.

In business, we are leading the way. People across our movement #ChooseToChallenge barriers and injustice. Join us on 8 March 2021.

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#3 Lessons We Learned In 2018
#3 Lessons We Learned In 2018

December 21, 2018

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Why I came back to Malaysia
Why I came back to Malaysia

September 16, 2018

The reasons for why I came back were many and probably need a much longer space for me to express. Here in this post, I hope to weave a summary of some of the key reasons why I returned #sayangiMalaysia.

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