WHO doesn’t love a well-woven pashmina? For Mother’s Day, get one produced by Earth Heir for mum. The new local label sources its shawls from weavers in Sarawak, Cambodia and India to help the people there earn a sustainable livelihood.

Half the profit goes back to these communities to be used to improve living standards and to support NGOs in their work against human trafficking.

Founder Sasibai Kimis started this because of her passion for charity work. “If I can even help one person, it is my contribution to make one life better,” she says.
Machine-woven pashmina costs RM488 each while hand-woven ones are RM888. Well-travelled customers who are familiar with the quality of pashmina are already giving positive comments.

“Granted, the pieces are not cheap but this is pashmina, not rayon shawls. You pay for the quality and craftsmanship, a disappearing tradition that these people inherit.”

Its first pop-up store is open in Bangsar Village, Kuala Lumpur, until Sunday.